We are Lucky & Gray. We design considered apparel for modern kids.

Born from experiences we have shared with our own children and their enthusiasm for enjoying the simple things in life. 

Our collections are characterised by modern silhouettes, a muted colour palette and contemporary prints sat back on soft organic cotton making it easy to layer up or pair back throughout the seasons.

Our design philosophy is about creating effortless looks that are comfortable for everyday wear and are made with a lasting quality to promote passing down of garments to siblings and friends.  

We are a brand for children and therefore our children's future is our priority. Our garments are made with sustainability at the heart of the process. We are proud of our efforts so far but we are continually looking at ways to improve things. Take a look at our sustainability page for more information on this and ethical sourcing.  

In November 2021 we opened our store in Melbourne, Derbyshire.  It is a family concept store that houses our own brand as well as other clothing, toy and lifestyle brands who share our values such as working ethically with suppliers, only producing in small batches, using natural fabrics and taking on the responsibility to reduce plastics. 

If you are ever passing by, come in and say hello.  

Amber & Rich, co-founders Lucky & Gray.